Figma to Postalytics Direct Mail Automation

About this plugin

Design Direct Mail in Figma. Export Ready-to-Print in Postalytics.The Postalytics Template Plugin for Figma eliminates the messy handoff between digital design and physical direct mail production.Instead of manually building canvases, guessing print specs, or rebuilding designs after export, you can generate Postalytics-ready mail templates directly inside Figma complete with:press-ready dimensionsbleed, safe zones, and postal clearing areas, andexport them straight into Postalytics for proofing and production.Whether you’re a designer building creative, or a developer supporting scalable personalization workflows, this plugin helps you go from design → personalized direct mail → production with far less friction.What you can do with the pluginCreate Postalytics-ready mail designs in minutesInstantly generate a mailer frame with correct dimensions + 0.125" bleedIncludes non-printing guides for Safe Zones, Postage & barcode clearing areasDesign confidently knowing your layout will work in print productionAdd Postalytics Variable Data tokens inside FigmaInsert Variable Data fields directly into your text layersBuild personalized mail that feels 1:1 (instead of generic batch mail)Perfect for templates that pull from CRM / marketing automation dataExport directly into PostalyticsPackage and push your selected Figma frames into your Postalytics accountAutomatically render at 300 DPI and optimize for productionUploads into your Postalytics Template Library or Asset Manager (for reuse across templates and campaigns)Workflow (Design → Export → Send)Launch the plugin in the Figma Desktop appGenerate a new mail design (choose postcard format/template size)Design using Figma tools within Postalytics print-safe guidesAdd Variable Data tokens for personalizationExport to Postalytics (preview front/back frames before upload)Proof + finalize in Postalytics Editor, then launch a campaignWhy designers & developers love itDesignersStay in Figma (your native environment)Get built-in print guardrails (bleed + safe zones + postal clearing)Reduce “upload errors” caused by wrong specs/aspect ratiosDesign once, then scale with personalizationDevelopersLess manual production workFaster creative iteration cyclesStandardized templates that match Postalytics production requirementsEasier collaboration between creative and marketing opsWhy PostalyticsPostalytics is a direct mail automation platform that helps teams run high-performing, personalized direct mail at scale - without the manual production chaos.With Postalytics, you can:Trigger mail automatically from customer actionsPersonalize each piece with variable data (text + images)Proof, print, and mail at scaleTrack and measure performance like a digital channelHelpful LinksLearn more about PostalyticsSign up for a free Postalytics AccountPostalytics Support Center